The Doug Horner Show
Automotive Content Creator and General Sales Manager Doug Horner sits down with the top automotive content creators, dealership insiders, and business owners to discuss what makes them successful.
The Doug Horner Show
Latest Episodes
The Man Who Mystery Shopped Hundreds of Dealerships
Season 3 starts now. To kick it off, I sit down with Sean Weaver, founder of CarFilm, for a conversation every car buyer and car business person should hear: why can you walk into two dealerships selling the same brand and have completely diffe...
The Software That's Changing How Used Cars Are Appraised And Merchandised
On this episode of The Doug Horner Show, I sit down with Tyler Astorg, co-founder of iPacket, to break down their new appraisal and merchandising feature that's changing how dealerships value, price, and resell pre-ow...
Why Families Trust The Car Mom More Than Their Dealer
@Benzsandbowties talks with Kelly Stumpe, AKA @the_car_mom about the mom audience on social media that turns to her for car buying advice for families. Kelly occupies a niche nobody else has ventured into, proving that Moms are "car people" and...
Americas Service Manager - Dealer Plate Guy Spills The Tea On Dealership Service
@Benzsandbowties talks with Austin Conroy, AKA @dealerplateguy about all of the most memorable and hilarious situations that happen behind the scenes in the service department of your local car dealership. Plus, how did Austin get into the car ...
Mercedes-Benz Is About to Change Everything (Here's What's Coming)
Doug tells you everything you need to know about the exciting world of Mercedes-Benz in 2026 and beyond. Mercedes is in the beginning stages of a new product offensive which will bring 30 new models to the brand over the next several years. And...
